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stands for Acquisition, Activation, Retention, Referral, and Revenue and is pretty much the bee’s knees when it comes to understanding the customers, their journey and optimizing funnel as well as setting some valuable and actionable metric goals for any startup.

And I'm Khai Le, a Product Designer based in Saigon, Vietnam.

If you find this framework interesting, we could have deeper conversations about such things.


Portfolio of Work


Canlead is an ‘A. I Driven Opportunity and Referral’ platform and service where referrers (leaders) can refer friends (candidates) to opportunities posted by customers (hosts) to:

  • Save money when hiring people or selling solutions

  • Make money when referring candidates, business opportunities or job opportunities

  • Get more of the right opportunities when seeking

Furthermore, Canlead allows you to build your social and professional ‘opportunity & referral’ network and community so that you can increase your net worth.

Canlead understands the value of human capital and social network and offers some of the best social networking features to let you monetize your social network your way.

Canlead does not employ the candidates or leaders directly instead they are considered independent agents or freelancers.

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A web-based system to manage class enrollments, class scheduling, customer communication, reporting, class attendance, Private lesson scheduling, teacher time sheets, and automatic billing with a flexible pricing/rating engine that allows for promotions, bundles, and discounts.


Dental Marketplace

Online marketplace for Dentists, where they can find jobs, CDE events, equipment for their own clinics and more information about their industry.

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Professional Experience

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April 2019 - Present

VP of Design @Dwarves Design

We are designers from a variety of backgrounds as business, design and technology, sharing the same interest in learning new technology and researching people's behaviors, as well as helping young and innovative business to solve humanity's problems.
We also had chances to work with some clients in different industries, helped them to define and visualize their ideas to test with end-users before developing to reduce cost and time.
We accelerate your innovative ideas for a cup of coffee.

February 2018 - March 2019

UX Designer @Netcompany Vietnam

Netcompany is one of the fastest-growing and most successful IT services companies in Europe. We are true leaders in digitalisation and are proud to build, implement and support innovative IT solutions for some of the most exciting and prestigious organisations in the world.
Our vision is to be the leading digital challenger in Europe, pioneering the next generation of IT consulting, with a strong focus on providing customers true value and delivery certainty. We are experts in the management of complex change and build robust and scalable IT solutions utilising agile delivery methods, thereby improving our client’s speed to market and allowing them to rapidly adapt to evolving business requirements.
We have deep expertise across a wide range of sectors and our services range from application development and cloud migration through to programme delivery and service operations. Our team consists of true thought leaders who drive business transformation through innovative use of technologies such as predictive data analytics and cognitive computing.
With more than 1,700 highly skilled and motivated technologists globally, we are involved in the delivery of some of the most secure, complex and nationally important technology programmes in both the public and private sector

August 2015 - February 2018

UX/UI Designer @Hunter Macdonald VietNam

Hunter Macdonald is the UK's fastest growing IT Services company, as recognized by the prestigious Sunday Times published Tech Track. In October 2017, we joined forces with Scandinavia's most successful IT Services company, Netcompany, to create a significant new challenger organization in Europe.

Currently involved in delivering over £3.5bn of technology change programmes, we have built an enviable reputation delivering comprehensive technical solutions that range from fixed-price application development and technical delivery services through to service operations and cloud migration.
We are immensely proud to count some of the worlds most successful and innovative companies as clients and we always work in true partnerships with these clients to ensure successful outcomes are achieved.
We strongly believe that solid and long-term relationships can only be built on trust and as such we are always happy to offer true fixed price and outcome-based solutions to our clients. This approach ensures we are fully committed to ensuring objectives are successfully achieved and that our clients continue to prosper.

June 2014 - August 2015

UX/UI Designer @SoftQware

At SoftQware, we have years of experience in the software industry and we have a wealth of experience of delivering complex, advanced solution across an array of industrial and platforms with our highly regarded team around three exciting growth areas of, mobile applications and development.
Quality is our middle name. We analyze every aspect of our product development life cycle to ensure you take delivery of the highest quality products with completely reflect your requirements and needs. By doing this, we pride ourselves on the exhaustive processes that we have put in place to insure that we are able to monitor the quality of the code being produced at any point in the development process and make sure your project vision becomes a reality, with no hidden surprises or misunderstanding.
We are happy to welcome you to join SoftQware Viet Nam great family to contribute the core values, including collaboration as methodology, employee career development and self positioning by high quality.

September 2013 - January 2015

Co-Founder & CCO @CloudJay Pte. Ltd.

Developer of an online platform for research and consultancy services in the logistics market. The company specializes in research and consultancy services and builds cloud-based services combined with mobile devices for companies engaged in logistics market.

November 2012 - July 2013

UI Designer @Greengar

Connecting mobile devices with a real-time collaborative app

Image by Sharon McCutcheon

"Simplicity is the ultimate sophistication."

Leonardo da Vinci

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